The Day Everything Changed

He became the advisor he wished he'd had: someone who would have put an arm around him, slowed him down, and shown him mathematically what could go wrong, before it did.
Version 1.0.0
January 2026
Published
The Day Everything Changed

Tom Bell spent 22 years building a career at AT&T. When he took early retirement to co-found a nonprofit helping men recover from addiction, he made the decision most financial professionals warn against: he left his entire retirement income dependent on a single source. AT&T's dividend.

Then, overnight, that dividend collapsed by roughly 50%.

The feeling wasn't abstract. It was visceral: the sick-to-your-stomach recognition that decades of work could evaporate because nobody ever showed you a better way to structure what you'd built. That moment didn't just change Tom's finances. It changed his identity.

Meet our dedicated team working together to turn ideas into impactful solutions.

Timothy Franey
Tom Bell
Firm Owner
Leslie Willms
Elisa Enriquez
Operations
Carroll Keeling
Alexa Hernandez
Client Experience Admin
Johanna Kassulke
Reed Willit
Portfolio Design & Analysis
Francis Smith
Jim Winstel
Annuity Design & Analysis
Roderick Gulgowski
Gabe Gould
Managing Director
Ethel Mitchell
Hirem Hernandez
Head of Sustainability & ESG
Global Head of Corporate
Carlos Hernandez
Life Design & Analysis
Global Head of Corporate
Sam Eppy
Estate & Trust Planning
Global Head of Corporate
Dr. Jason Heller
Certified Financial Planner
Global Head of Corporate
Marcia Dryjowicz
Insurance Design
Global Head of Corporate
John Henson
Disability Specialist
Global Head of Corporate
Ryan Solle
Advanced Markets
Global Head of Corporate
Kimberly Ward
Junior Advisor
Global Head of Corporate
Steve Bell
Junior Advisor
Global Head of Corporate
Jack Reinoehl
MBA Financial Advisor
Global Head of Corporate
Tate Largent
Director, Business Development
Timothy Franey
Timothy Franey
Co-Founder
Leslie Willms
Leslie Willms
Co-Founder
Carroll Keeling
Carroll Keeling
Chief Operating Officer (COO)
Johanna Kassulke
Johanna Kassulke
Chief Financial Officer (CFO)
Francis Smith
Francis Smith
Chief Technology Officer (CTO)
Roderick Gulgowski
Roderick Gulgowski
Managing Director
Ethel Mitchell
Ethel Mitchell
Head of Sustainability & ESG
Global Head of Corporate
Adam Harber
Global Head of Corporate

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