The Junonia Experience

Most advisors run a single meeting, deliver a stack of paperwork, and hope you sign. The Junonia Experience is designed to be the opposite: a deliberate, six-step journey that doesn't end until you genuinely understand your retirement — and feel, perhaps for the first time, genuinely safe.
Version 1.0.0
January 2026
Published
The Junonia Experience

Most advisors run a single meeting, deliver a stack of paperwork, and hope you sign. The Junonia Experience is designed to be the opposite: a deliberate, six-step journey that doesn't end until you genuinely understand your retirement and feel, perhaps for the first time, genuinely safe.

Step 1: Engagement. Before we discuss money, we discuss life. Your family, your fears, your definition of retirement well-lived. This is also when we plant a seed: if we do our job, you'll want to introduce us to someone you care about.

Step 2: Fact-Finding. A deep dive into the numbers — not just assets and income, but the hidden vulnerabilities most advisors never look for. What happens if the market drops 38% in year one? What happens to your spouse if you die first?

Step 3: Case Design. Our team of 16+ specialists (across insurance, investments, tax, estate, and legacy) coordinates around your situation. No single advisor tries to know everything. Each specialist does what they do best.

Step 4: Strategy Session. This is the moment. We walk through your plan until the lightbulb turns on. If it doesn't, we wait. No pressure. No pitch. Just patient education until you can explain your plan to your spouse.

Step 5: Processing. The paperwork happens, but we handle it. You're not left alone with forms you don't understand.

Step 6: Review. We come back together to confirm everything is in place. This is also when we ask the question we planted at the beginning: who in your life deserves to feel the way you feel right now?

Meet our dedicated team working together to turn ideas into impactful solutions.

Timothy Franey
Tom Bell
Firm Owner
Leslie Willms
Elisa Enriquez
Operations
Carroll Keeling
Alexa Hernandez
Client Experience Admin
Johanna Kassulke
Reed Willit
Portfolio Design & Analysis
Francis Smith
Jim Winstel
Annuity Design & Analysis
Roderick Gulgowski
Gabe Gould
Managing Director
Ethel Mitchell
Hirem Hernandez
Head of Sustainability & ESG
Global Head of Corporate
Carlos Hernandez
Life Design & Analysis
Global Head of Corporate
Sam Eppy
Estate & Trust Planning
Global Head of Corporate
Dr. Jason Heller
Certified Financial Planner
Global Head of Corporate
Marcia Dryjowicz
Insurance Design
Global Head of Corporate
John Henson
Disability Specialist
Global Head of Corporate
Ryan Solle
Advanced Markets
Global Head of Corporate
Kimberly Ward
Junior Advisor
Global Head of Corporate
Steve Bell
Junior Advisor
Global Head of Corporate
Jack Reinoehl
MBA Financial Advisor
Global Head of Corporate
Tate Largent
Director, Business Development
Timothy Franey
Timothy Franey
Co-Founder
Leslie Willms
Leslie Willms
Co-Founder
Carroll Keeling
Carroll Keeling
Chief Operating Officer (COO)
Johanna Kassulke
Johanna Kassulke
Chief Financial Officer (CFO)
Francis Smith
Francis Smith
Chief Technology Officer (CTO)
Roderick Gulgowski
Roderick Gulgowski
Managing Director
Ethel Mitchell
Ethel Mitchell
Head of Sustainability & ESG
Global Head of Corporate
Adam Harber
Global Head of Corporate

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